Personalization capabilities and deep integration capabilities are certainly a core strength for IBM.

FORBES: Can IBM Compete With Facebook In Social Media?

The successful ads this year will be built around engagement and deep integration.

FORBES: Digital Offensive on Gameday

Others, such as deep integration with the Sybase Unwired Platform and Sybase Afaria (and its internal enterprise app store features), are coming.

FORBES: How Many Kinds of Enterprise App Stores are There Today?

Deep integration with Android may be the most important factor for brands and marketers as mobile becomes an increasingly important part of strategies.

FORBES: Facebook Should Install Google+ Buttons Soon

The 8S might not have the deep integration, and extra amplification that the 8X sports, but the Doctor's touch is still present here, meaning that extra musical "oomph" is also on offer.

ENGADGET: Windows Phone 8S by HTC hands-on: a bright Windows phone that holds promise (video)

The kind of openness and variety of the PC and the kind of very inexpensive deep integration that Xbox represents really bootstrapping off of video gaming but being far more than that.

ENGADGET: A lunchtime chat with Bill Gates at CES

This integration is quite deep.

FORBES: Apple's iOS 6 Will Open Up New Product Experiences

In France and Germany there is deep-rooted opposition to further integration apart from what is necessary to save the single currency.

BBC: Europe's summer of argument