They happen because management ignores deep-seated weaknesses and allows itself to get caught up in a cycle of short-term initiatives meant to meet high expectations with high-risk growth.
Given all the discoveries that we have made from an up-close investigation of these ocean ridges, we can't help but wonder what we might find at the far end of the same plate tectonic cycle where seafloor is drawn back into the Earth's interior at deep-ocean trenches.