He thought that if Mott's entered the market, the deep-pocketed brand could compete on price alone.
Then figure out what the deep truth of your brand will actually support.
But even some with deep nostalgia for the Polaroid brand wonder how the business will fare in a digital world.
To engage a good brand in a deep relationship is synonymous with my becoming my uncreated self, and this is the most profound of choices.
With a history that spans more than 100 years, the Georg Jensen brand has a deep heritage in high-end silver goods and represents quality craftsmanship and timeless designs.
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As customers explore and buy, deep content on platforms such as brand websites, should be in place.
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Next up in the series: How Walgreens and Honest Tea cut through the clutter with web-enabled experiences that create deep engagement with customers of the brand.
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The idea is to surface these recommendations without the brand having to do any deep complex analysis of data.
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This involves a deep understanding of consumer value at an individual brand and product level, by retailer.
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Sure, she is an intelligent musician with lots of fans who gobble up her music, but Lady Gaga is not a lifestyle brand with the capability of influencing deep lifestyle decisions.
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These changes in the relative standing of the macrocaps reveal deep- seated points of view on name-brand equities.
Even brand new games, such as "Deep Down" from Capcom, drew praise despite not showing any in-game footage.
Having something in common on a deep level, like Intel and, well, any technology brand.
What the Mets need is an owner with deep pockets who can focus on turning the team into a strong brand with integrity.
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Nike, Apple and even sneakerhead brand Onitsuka Tiger feel like age old next gen challenger brands with the right ethos deep in their souls.
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Bulleit distillers were thrilled to find that the additional years resulted in a special expression of Bulleit bourbon that provides a rich, deep, incredibly smooth sipping experience that maintains the inherent character and high rye content for which the Bulleit brand is best known.
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