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And it's true of drilling in the deep ocean, which, as the 2010 disaster in the Gulf of Mexico showed, we obviously haven't figured out quite yet.
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"I looked at it as a four-legged stool with one leg very deep in the ocean, " recalls Fluxman, a tanned, toned South African who first came aboard as chief financial officer and chief operating officer, stepping up to chief executive officer six years ago.
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"In the history of mankind, " only two people have ever been below 18, 000 feet and the ocean is "twice as deep" as that.
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But we are having to spend more oil to get oil, as we drill deeper, and drill in the deep water of the ocean.
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Mr Cameron says he does not want this dive to the deep to be a one-off, and wants to use it as a platform for ocean exploration.
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