The contribution that four important intangible assets--reputation, innovation, management and human capital--make to a company's market value is deemed to be its corporate brand value.
This means the area was deemed to be of such 'Outstanding Universal Value' that it is the responsibility of the international community as a whole to protect and conserve it.
The moral claim real money places on society on behalf of its bearer comes not from the intrinsic value of the token but from the fact that the bearer had previously produced some good or service deemed valuable by others.