Webaroo's 55 software engineers have figured out how to throw out all but what they deem necessary for the general public to do decent searches.

FORBES: Narrow Your Horizons

If four of them decide to raise those requirements to whatever new level they deem necessary, they have the power to do so.

FORBES: Fixing 'Too Big To Tolerate' Banks

If not, or if so and you still deem the belief viable, move on the next step: how do I construct a small experiment to determine if my data-supported belief is, in fact, real.

FORBES: Meeting the Big Data challenge: DON'T be objective