The Asha line of mobile phones, which not only includes feature phones but also fully touch low-end quasi-smartphones, should help it compete directly with the cheap Android rivals that are infiltrating the market, thereby decreasing the pricing pressure and slowing down the decline in sales.

FORBES: Nokia Takes On Android In Emerging Markets With More Asha Phones

As CEO I always told job applicants that my primary job was increasing pressure while decreasing stress.

FORBES: Job One for Leaders

Instead the secret behind our outsized numbers was passion, and we built that passion through our tireless efforts to increase pressure while decreasing stress.

FORBES: Job One for Leaders