Suzanne Decker says her company is the only retail dentistry outfit that specializes in that older demographic.

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At work, holding eye contact for more than 10 seconds can seem aggressive, empty or inauthentic, Mr. Decker says.

WSJ: The Decline of Eye Contact

"The phone has been ringing off the hook with executives taking down proposals they've had on the shelves a long time to deal with computer security and cyberattacks, " says Albert Decker, head of the unit.

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Holding eye contact works best for 7 to 10 seconds in a one-on-one conversation, and for 3 to 5 seconds in a group setting, says Ben Decker, chief executive officer of Decker Communications, a San Francisco-based training and consulting firm.

WSJ: The Decline of Eye Contact