If global brand name and prestige are a top-most major factor in decision making, Harvard is hard to beat for some years to come.

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Which relative or child treats you the best should not be a factor in making this decision.

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Other e-mails indicate the media's presence was a factor in agency decision-making.

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They also failed to pick the cheapest fund, and in a survey after the experiment listed fees as the fifth most important factor in making their decision, behind performance.

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Or put another way, how much pressure can we take as we factor ever more factors into our decision-making?

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Differences in health status between the groups account for part of this disparity, but consumer decision-making is, we've found, also a major factor.

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