The size and complexity of this data, in combination with the focus on the creation of shareholder value through competitively superior decision-making, has required a unique process that has led to some conclusions contrary to emerging received wisdom, starting with an unconventional definition of Big Data.

FORBES: Three Ways To Make Big Data Make Money

From a statistical perspective, Snow wants to add value to the front office without clouding the decision-making process.

FORBES: Calgary Flames Moving Into New NHL Era

The real value of this book is the light it throws on decision-making at the highest level.

ECONOMIST: Anglo-American relations

Thirteen years ago he penned a book, still in print, called Value-Focused Thinking: A Path to Creative Decision-Making, which says that most corporate executives put the cart before the horse.

FORBES: 4 Steps to Successful Brainstorming