Bos explains you can actively use this kind of intuition as a decision-making tool.

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Startups need a rolling forecast that serves as a decision-making tool for the next one to three months.

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The investors are likely to pull the raw information about a borrower, roll up their sleeves, and analyze the credit quality themselves, either as a primary decision-making tool, or as a double-check on the rating.

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As recently as 10 years ago, regulators regarded adverse event data as one tool among many in their decision-making process.

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Monitor social media conversations using a tool like Monitter.com or SocialMention.com and supplement that listening research with actionable decision-making research which gives you the data you need to prove or refute your hypotheses.

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