Peers now have to decide whether they want to press the change - there was a majority of 21 votes against the government, which may not be a big enough margin to embolden them to have another go.

BBC: Week ahead

Naturally, change within any industry takes time, but now that Sprint is in a position to offer unlimited data at a meaningful speed and T-Mobile has climbed aboard the bandwagon, Verizon may have to change its tune if a significant number of consumers decide that unlimited isn't dead after all.

ENGADGET: Verizon CFO buries his head in the sand, claims unlimited data is 'going by the wayside'