"It's easier to deal with electronics and materials than with people, " Bell explains.
Earlier this year, Maxthon announced a deal with Pioneer Electronics to enable users to browse the Web from an in-car touch-screen device.
This week, Fujitsu said it would expand a deal with Siemens, a German electronics firm, to share more of the cost burden in its computer business.
Similarly, South Korea's Samsung Electronics will soon decide who will deal with its international advertising budget.
The consumer electronics company said Tuesday that the deal allows it to streamline its business and strengthen its balance sheet.
Microsoft has secured a patent deal with the world's biggest consumer electronics manufacturer to receive fees for devices powered by Google's Android and Chrome operating systems.
Samsung has invested a great deal of resources in branding itself as a fashionable consumer electronics brand.
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While Big Labor has been against the Colombia deal, industry groups for exporters, like the Consumer Electronics Association and the National Association of Manufacturers, have lobbied hard in favor of the legislation.
Raytheon is also reported to be close to a deal to ally with Racal, a small British defence-electronics firm.
The unreliability - or "statistical variability" - of chips is a problem that many researchers were trying to deal with, said Professor Asen Asenov from the Department of Electronics and Electrical Engineering at the University of Glasgow.
Rival LG Electronics, maker of Goldstar-brand products, has matched the deal, as have Japan's Sony and Sharp.
Under terms of the deal, Seagate also will supply disk drives for Samsung PCs, notebooks and consumer electronics products.
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Electronics leader Hitachi will be watching carefully, as the mooted disk drive deal, as well as Panasonic 's pending takeover of Sanyo, threaten to take away from its market share.
The firms that export cars and electronics tend to be much more savvy, partly because they face more competition and partly because they must deal with companies all over the world.
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