The new watchdog will not impose automatic limits - and will deal with companies on a case by case basis.

BBC: Wonga: Premier personal finance player?

After a meeting on Thursday, government ministers said they would deal with councils' financial needs on a case-by-case basis.

BBC: UK seeks return of Iceland cash

The FCC currently decides on concerns of wireless spectrum concentration on a case-by-case basis: what's acceptable in one deal might be forbidden in another.

ENGADGET: FCC seen reviewing rules for carrier spectrum sales, might try one-size-fits-all model