Instead, it used Facebook as its main marketing platform, making it dead-easy to join a game and enabling users to tell their friends about their experiences.

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The men's race saw Simon Kisamili also clinch an easy victory in 64.15 - but there was a dead-heat behind the Kenyan winner.

BBC: SPORT | Athletics | Mason beats Morris on Merseyside

The locking-up part was easy enough: The scientists who weren't dead were mostly retired or working at universities.

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