An 18-year-old freshman at De Anza College, Mr. Lamb carried his iPhone and was preparing to participate in the store's marketing ploy.

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For example, the Initiatives to Maximize Positive academic Achievement and Cultural Thriving (IMPACT) Program focusing on AAPI students at De Anza College in Cupertino, California, has been able to close gaps in academic achievement among AAPI students by focusing on subgroups that are historically underrepresented in higher education.

WHITEHOUSE: The Significance of Data Disaggregation to the Asian American and Pacific Islander (AAPI) Community | The White House