Perhaps the project did not include enough solar-energy panels and wind turbines in the marketing materials, which are a de facto pre-condition to coverage for many publications in the cleantech space.

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Six months before the match Sandro Rosell, who is now the president of Barcelona Football Club, the European champions, became a director of Ailanto, a sports-marketing firm in Rio de Janeiro set up shortly beforehand.

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Over the past three months, a small team led by Daft Punk (Thomas Bangalter and Guy-Manuel de Homem-Christo) and manager Paul Hahn has orchestrated a drip-feed marketing campaign that has left almost everything about the album up to the imagination.

WSJ: Daft Punk's Stealth Start for a Summer Hit

Levi's is marketing low-cut jeans for dudes who want to look hip--and de-emphasize their love handles.

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Half of its people will be engineers and the other half will be in marketing and sales and other functions. de Geer is creating a culture at iZettle that is Silicon-Valley-like not European.

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