Some 13% of Americans ages 18-44 say Halloween is their favorite holiday, reports DDB Worldwide.

FORBES: How Adults Have Hijacked Halloween From Kids

In fact, two in three adults feel Halloween is a holiday for them and not just kids, says DDB Worldwide.

FORBES: How Adults Have Hijacked Halloween From Kids

Anheuser-Busch's Super Bowl ad scramble started in earnest in early December when three Chicago agencies--Omnicom's DDB Worldwide, the Leap Partnership and Fusion IdeaLab--pitched final storyboards.

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Mark O'Brien, North American president of ad agency DDB Worldwide, says he got a wake-up call when workers cited "profit" as the company's top priority in a 2011 employee survey.

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Two in three of those who love Halloween believe in ghosts, 33% claim to have actually seen a ghost, and 28% believe people can really put a curse on someone that works, says DDB Worldwide.

FORBES: How Adults Have Hijacked Halloween From Kids