Anheuser-Busch's Super Bowl ad scramble started in earnest in early December when three Chicago agencies--Omnicom's DDB Worldwide, the Leap Partnership and Fusion IdeaLab--pitched final storyboards.

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Even the once creative luminary DDB seems to be on shakier grounds than ever, as InBev is tinkering with its stalwart Anheuser-Busch account and reaching out beyond DDB.

FORBES: What Happened To Chicago's Ad Agencies?

Lee Garfinkel, who makes in the high six figures as chairman of DDB New York, sat shoulder-to-shoulder with his competitors as the tattooed grads rotated through the room in preassigned 15-minute meetings.

FORBES: Magazine Article

Mark O'Brien, North American president of ad agency DDB Worldwide, says he got a wake-up call when workers cited "profit" as the company's top priority in a 2011 employee survey.

WSJ: Memo to Staff: Take More Risks

Some 13% of Americans ages 18-44 say Halloween is their favorite holiday, reports DDB Worldwide.

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