Some 13% of Americans ages 18-44 say Halloween is their favorite holiday, reports DDB Worldwide.
William was one of the three founders of the international advertising agency Doyle Dane Bernbach (DDB).
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Townsend, was talking with his ad agency, Doyle Dane Bernbach (DDB) about ways to boost his business.
In fact, two in three adults feel Halloween is a holiday for them and not just kids, says DDB Worldwide.
His division, DDB North America, had just laid off 10% of its workforce, and clients were paying less than before.
Anheuser-Busch's Super Bowl ad scramble started in earnest in early December when three Chicago agencies--Omnicom's DDB Worldwide, the Leap Partnership and Fusion IdeaLab--pitched final storyboards.
Not for Stephen Nesle, the executive creative director at Tribal DDB New York, the interactive arm of what used to be called Doyle Dane Bernbach.
Bernbach spent years as an executive at DDB, and in the Nineties served on the board of Omnicom, parent of the agency now known as DDBWorldwide.
Ortiz, who travels frequently as the president of DDB Latina, the Latin American arm of the advertising giant, says the unusual method fit his peripatetic lifestyle.
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Younger dads also are more likely than Boomer dads to think they are special and deserve to be treated that way (38% vs. 27%), says DDB Chicago.
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Even the once creative luminary DDB seems to be on shakier grounds than ever, as InBev is tinkering with its stalwart Anheuser-Busch account and reaching out beyond DDB.
Mark O'Brien, North American president of ad agency DDB Worldwide, says he got a wake-up call when workers cited "profit" as the company's top priority in a 2011 employee survey.
Lee Garfinkel, who makes in the high six figures as chairman of DDB New York, sat shoulder-to-shoulder with his competitors as the tattooed grads rotated through the room in preassigned 15-minute meetings.
Two in three of those who love Halloween believe in ghosts, 33% claim to have actually seen a ghost, and 28% believe people can really put a curse on someone that works, says DDB Worldwide.
After doing some comprehensive research on the competitive landscape for its client Avis, Madison Avenue agency DDB (Doyle Dane Bernbach) came to the conclusion that Hertz was far and away No. 1 in the field, and that it would be impossible for Avis to capture the leading position based on an ad campaign alone.
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