Going to a Denny's restaurant becomes deniru and having a Haagen-Dazs ice-cream is simply hageru.

CNN: A SOCK TO THE SYSTEM

Premium ice-cream brands are not averse to "tricks" to get consumers to pay more, like the US firm Haagen Dazs did when it started out in 1961, Ronnie Ballantyne says.

BBC: Ice cream: How much would you pay?