The two-day event was developed after research showed that only two top U.S. MBA schools offer courses in creativity, and only one European school has incorporated design into its curriculum.

CNN: Learning to be creative

Targeted equally at growers and executives from Champagne houses, it involves 10 one-and-a-half day sessions over the course of a year, after which students can be considered for an MBA at the school, should they wish.

CNN: Learning to lead in Champagne

With this in mind, and as two graduates of MBA programs, we want to help you take ownership of your brand from the first day of class, rather than letting it be decided for you.

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George developed and taught for many years the popular second-year MBA course Authentic Leadership Development (ALD), which he has compressed into a five-day Executive Education program at Harvard Business School.

FORBES: Developing the Global Leader