Davina Hehir, a Dignity in Dying director, said they were "deeply saddened by the news of Kelly's death".

BBC: Assisted suicide campaigner Kelly Taylor dies

The campaign, which aims to get more young and disadvantaged mothers breastfeeding, is backed by TV presenter Davina McCall.

BBC: NEWS | Health | Mothers 'put off breastfeeding'

Their competition includes Sir Bruce Forsyth, Adrian Chiles, Philip Schofield and Davina McCall.

BBC: Graham Norton battles Jonathan Ross for TV award

Expect the usual saturation coverage on Channel 4 fronted by an over-excited Davina McCall, and the usual super-saturated coverage in the tabloids.

BBC: Reality bandwagon rolls on

Davina McCall was brought in as a replacement for three specials of the presenter's long-running ITV1 talent show Stars In Their Eyes.

BBC: Stars pledge support for Kelly

Stars such as Davina McCall, Alan Shearer, James Cracknell, Tess Daly and Mark Ramprakash are all lending their support to this year's campaign.

BBC: Spice Girls launch Sport Relief

Jon, 29, a data strategy manager, gained more public votes than the third nominee, Cameron Stout, host Davina McCall announced at 2230 BST.

BBC: Jon evicted from Big Brother

Dr Peter Dean recorded an open verdict into the deaths of Davina Hamilton, 42, and John Parsons, 46, who were found near a car in Martlesham in December.

BBC: The car involved in the investigation

She was christened Carys Davina Grey, although sister Sian - two years her elder - called Grey-Thompson "tiny" when first seeing her new sister but pronounced it "tanni", and the name stuck.

BBC: Tanni Grey-Thompson has won 11 Paralympic gold medals