Five years ago, venture capitalist Bill Davidow and I together wrote a best-selling book entitled The Virtual Corporation.
Robert Davidow is trying to teach them a lesson with his Benchmark BeHome Internet site and store in Kansas City, Missouri.
Katherine Barr is a Partner at Mohr Davidow Ventures, a venture capital firm investing in digital media, mobile and e-commerce startups.
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Full disclosure: A few years ago I spent a day with Davidow discussing an earlier and less complete version of his thesis.
But Mr Davidow's less tactful comments provoked an inconveniently timed row.
Davidow acknowledges that the Internet brought numerous benefits and efficiencies.
If a customer likes 1 of the 400 sofas on Davidow's floor, he removes a tag from the item and scans it at a computer to see if it's in stock.
Audrey Davidow Lapidus of Los Angeles says her family went from test to test trying to figure out what was happening with their son Calvin, who is now 15 months old.
Where Davidow has gone since we talked is to locating Internet-type connectivity in the context of other reinforcing feedback loops, including the growth of the automobile, the collapse of East Germany, and the career of Head-On Joe Connolly, who made a career of staging train wrecks before the enthusiastic masses.
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