Runner-up for the 2012 longs: David Steinberg, a managing partner at DLS Capital .

FORBES: If You Could Love Only One Stock in 2013

In a recent discussion with David Steinberg at the 92nd St.

FORBES: Robin Williams Dishes On Pacino, De Niro And Others

David Steinberg, Founder and CEO of XL Marketing, says that advertisers need to have a greater goal than simply wanting to get the best bang for their buck out of the purchase of a Super Bowl spot.

FORBES: Is It Worth Spending $4 Million On A Super Bowl Commercial?