"By way of comparison, the latest phenomenon in the book trade, Fifty Shades of Grey, sold 664, 000 in its highest week of sales so far, " said David Walter from Nielsen BookScan, which has been monitoring book sales in the UK since 1998.

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"The accessibility of music has seen tremendous expansion and diversification, " said David Bakula, a Nielsen senior vice president.

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Nielsen, who famously sent off David Beckham for England against Argentina at the World Cup seven years ago, insists Rooney will not get special treatment if they meet again.

BBC: Wayne Rooney is sent off as Man Utd draw against Villarreal

The resigned Vanya (David Hyde Pierce) and his bipolar adopted sister, Sonia (Kristine Nielsen), have been rusticated in this backwater, first looking after their dying parents, and now living together, without work or purpose, while a third sibling, Masha (the droll Sigourney Weaver), a famous actress, supports them from afar.

NEWYORKER: Vanya and Sonia and Masha and Spike