But even David Gross, who coordinates information policy at the State Department, emphasized that any solution would have to be flexible, because the internet is changing every day.

NPR: Lawmakers Rip Web Firms for Cooperation in China

"Marketing continues to expand, and the studios and distributors are looking for every opportunity to show upcoming movies to the most enthusiastic press and fan base, and Comic-Con is exactly that, " said David Gross of Moviereviewintelligence.com.

CNN: The long rollout: Studios build early buzz at Comic-Con

More than 300 notables from all walks of life have contributed essays thus far, including Garrison Keillor, Diane von Furstenberg, Bill Gross, Erica Jong, Muhammad Yunus, Tom Hanks, Ken Burns, Harold Prince, David McCullough, Thomas Friedman, Barbara Kingsolver, and many others.

FORBES: Creating a Business You'll Love