The Nissan name was then introduced to take over the Datsun market and unify the company as a whole.
Datsun enjoyed popular success during its heyday but faltered under Nissan ownership years later and was discontinued in 1986.
Datsun was discontinued in 1986, despite being the second largest selling foreign brand in the United States just a few years prior.
Nissan is considering reviving the Datsun brand for a line of low-cost cars that it could make and sell in emerging markets.
The Conservative Richard Bacon suggested the NHS had "thought it was buying a Rolls-Royce, but had ended up with a second hand Datsun".
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Then Nissan (nasdaq: NSANY - news - people ) in Japan decided that the name Datsun was no good for Americans.
Ghosn also expects emerging markets to take a larger share of auto sales and hopes that Datsun will reap the most benefits from increased demand.
They renamed their most successful car, the Legend, as the RL. This probably was the dumbest naming decision since Nissan abandoned the name Datsun decades ago.
Nissan is likely to unveil the first of the revived Datsun brand's cars in India in a few months, followed by the vehicle's formal introduction in February in New Delhi.
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There is immense criticism surrounding the new Datsun, from its predicted inability to tap into the emerging markets and its presence in the United States, (where the price tag is likely to become largely inflated).
With an expected arrival date in 2014 and six new Datsun vehicles planned, the new model will be extremely basic (think manual transmission and few, if any, airbags) and the consensus even among Nissan employees is that the release will be difficult to pull off.
Back when I was a kid, growing up on the mean streets of Mahopac, New York, we returned home from a day at school and did (always in this order) three things: First, we had a snack (long story, but my mother hid the treats in the trunk of our '80 Datsun 510, leaving my brother and me a choice of plain graham crackers, carrots or -- dear God -- homemade yogurt).
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