Of course, the fact that science has not, to date, shown conclusively that chocolate - pure or impure, in bar-form or egg-shaped - causes acne is unlikely to stop adults using the threat of spots to try and slow down their children's intake.

BBC: Does chocolate give you spots?

As executive chairman of McLaren Automotive, Dennis will lead the group's project to develop a range of pure McLaren sports cars, with the launch date for the first model set for 2011.

BBC: McLaren's Dennis quits Formula 1

But their new campaign is targeting, um, men who date women with PMS (I think?) and is pure, unpasteurized blog bait.

FORBES: PMS, The California Milk Board And Commercial Sexism