Datamonitor, a research firm, reckons the market will shrink by 1.7% a year until 2008.
ECONOMIST: New competition means doorstep lenders are in trouble
ClientLogic's challenges are shared by the entire domestic industry, says Mr Best of Datamonitor.
Other drivers for the increased uptake will be falling subscription charges and improved content offerings, said Datamonitor.
Datamonitor found these shoppers tend to buy their holidays, gifts, food, cosmetics and toiletries, CDs and books online.
Datamonitor warns that companies who do not adopt such diverse approaches will never reap all the potential benefits from e-commerce.
The Datamonitor research found that the keenest shoppers were becoming far more discriminating and demanding much more from online shops.
Datamonitor, a New York-based market analysis firm, noted in a report, published March 2001, of an industry shift towards "high-barrier-to-entry generic products, " or specialty generic pharmaceuticals.
In a report published this week, Datamonitor, a consultancy, points out that 82% of European bancassurance groups have lower costs than the average traditional life insurer.
One of the major leaps in the next few years will be mobile Wap gaming, predicted to become a multi-billion dollar industry by 2005, according to Datamonitor.
The most significant cause of the increased adoption of the Internet by Europeans is the continuous increase in the penetration of Internet-enabled devices, such as PCs, throughout the region, said Datamonitor in a statement.
The top five Indian players in consulting (Tata, Infosys, Wipro, Satyam and HCL Technologies) have averaged 30% revenue growth this year, while the largest U.S. players have averaged just 4%, according to Datamonitor senior analyst Patrick O'Brien.
"The reason DSL hasn't been launched elsewhere in Europe is because the incumbents don't want to cannibalize their revenues and the competitive entrants don't have enough access to the network, " said Gavin Parnaby, an analyst at Datamonitor, who wrote a report earlier this year on ADSL and cable modem access in Europe.
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