The names are culled from events and Internet lists and secret marketing databases.

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The data warehouse environment comprises marketing databases, call systems, customer service, GSM network statistical data, invoicing systems, collections and retrievals and all logistics information.

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Media choices, sales and lead management, content marketing and customer databases are factors that drive all marketers to a set of operating principles.

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With growing unease surrounding the culture of mass personal data gathering, privacy watchdogs are worried the databases could become easy targets for government surveillance, identity theft and online scams, as well as marketing.

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