Discover has removed applications for the Discover More Card from its website, but you can still find links to its 18 month balance transfer deal from our credit card database.

FORBES: Top Credit Cards For Balance Transfers

Here's a simple scenario: If a company uses JigSaw, a crowd-sourced contact database, to get contact data about prospects, it then can transfer that data to Marketo, a B2B marketing automation vendor, which will send out offers to view content.

FORBES: JargonSpy