Ms. Do searched Yale's online alumni database for contacts in the publishing industry and emailed a few asking for informational interviews.

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The US Senate has been hearing testimony from executives at LexisNexis, a database and information company owned by publishing giant Reed Elsevier.

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The company split itself in two, one half publishing the magazine and the other managing the mainframe database of content that powered the magazine (and eventually, on-screen listings.) Benefitting, perhaps, from the fact that the content of the magazine was highly structured (and repetitive) to begin with, the database part of the company set out to abstract the ongoing production of the listings from their printed form.

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To delve into this a little bit, I decided to go to SciVal Analytics, a consulting group at the giant publisher Elsevier that has access to a database called Scopus, which contains more than 18, 000 scientific journals just about the entire scientific publishing universe.

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