This mean the PaaS provider will auto-magically add server instances as needed to support application processing, database processing, and storage.

FORBES: ROI of the Cloud, Part 1: PaaS

Parfumerie Galimard, founded in 1747 and provider to the royal court of Louis XV, enters its visitor-created scents into a database to ease the re-ordering process.

BBC: Perfume in Provence: Visit, smell, create