As your media relations tool, however, you can create a profile on the database and position yourself for more interview opportunities.

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At Kraft's behest the team had compiled a database of stats for every position in the NFL going back 25 years.

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"Following Oracle's move into hardware and SAP's move into the database market, both of which position these leading apps companies more in IBM's traditional markets, IBM has perhaps fewer reservations about participating in the apps and software-as-a-service market, " Nomura analysts said.

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If this second theory wins the day, Pfizer will be in the position of trying to use its vast database of Celebrex data to prove that Celebrex is a very special case.

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Analysts call this a virtual database because it can query and analyze without moving any of the data out of position.

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The resumes are put into a database, allowing the team to search by specific experience, expertise and qualifications for a particular position.

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Facebook has an enormous database of member-created content from which to search, and that puts it in a unique position relative to Google or Microsoft Bing that search on public websites.

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