Analyze and control databases infrastructure requirements, identify database change tendencies for planning purposes determining future capacity needs.

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SaaS software applications such as customer relationship management and enterprise resource planning are deployed alongside database and middleware software.

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Vicinity is planning to use its database of more than 4m physical businesses, which already helps web surfers find the nearest Levi's store or FedEx drop-off point, to allow retailers to transmit discount coupons to the cellphone of a consumer who happens to walk by and lure her into the store.

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In most applications, a NoSQL database will require less up-front planning, and offer more flexibility as the application evolves.

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The idea was to use a unified database to make sure that different programs, say for financial planning or human resources, worked with the same information.

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He grew up on the database marketing side of the business and was eventually promoted to senior strategic management positions in account planning.

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Orix is also building a database aimed at luring 300, 000 individuals over the next few years with phone-delivered financial planning, investments, insurance and other financial services.

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