Marc Benioff knew that Seibel had already started a river flowing of demand for a customer relationship management (CRM) databasepackage for businesses, but they were a traditional software model.
She has her headset on and is in the middle of trying to sell an indifferent manager at a big insurance company on the idea of buying a very expensive database software package.
Many bundling arrangements take the form of site-licensing agreements, under which companies or other organisations pay a single fee for unlimited online access to a database, say, or a software package.