Still, the companies did even more analyses of the database, and say they did not actually begin the process of "unblinding" the data until Dec. 31, 2007.

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Starting with the database technology that removed me from the equation, to the design of the service process, to the human factor, the entire brand experience integrated seamlessly.

FORBES: Measuring the Distance Between a Brand Promise and a Brand Experience

The FBI is in the process of building out its own facial-recognition database and is working with state DMVs to access their photos.

CNN: After Boston: The pros and cons of surveillance cameras

Millions of simultaneous users play Farmville or Draw Something (which scaled up to 36 million users in 6 weeks), which requires a simple, fast, elastic database (called a NoSQL database, a new category of product designed for the age of big data), that can process and deliver massive amounts of user and other types of data in real time.

FORBES: The Big Deal On Big Data

Take advantage of their huge database of contractors looking for work, and follow their step-by-step process to find the best fit for your company.

FORBES: 20 Must Have Tools For Small Businesses

Parfumerie Galimard, founded in 1747 and provider to the royal court of Louis XV, enters its visitor-created scents into a database to ease the re-ordering process.

BBC: Perfume in Provence: Visit, smell, create