Like coupons, the real money of the model is probably in infrastructure and database management, not owning a dedicated front-end site.

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Analyze and control databases infrastructure requirements, identify database change tendencies for planning purposes determining future capacity needs.

UNESCO: Job title

And Oracle, the software, hardware, and database company, recently announced its Cloud API managing infrastructure.

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Supporting this infrastructure the company offers cloud-based database, social networking, analytics, and even a new social networking analysis service.

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The mobility infrastructure from the Sybase acquisition and the HANA in-memory database represent the other two major platforms.

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