The data warehouse environment comprises marketing databases, call systems, customer service, GSM network statistical data, invoicing systems, collections and retrievals and all logistics information.

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The major trend he has seen recently is an effort to pull together silos of data into a single data warehouse with feeds from all their different systems to run analytics across all the assets under management.

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Or online-shopping sites with real-time inventory synchronization, or real-time banking and investment systems, or thousands of other examples of the new face of the new data warehouse: always on, open to as many as possible, blindingly fast, and increasingly designed for the consumer as much as for the hard-core data junkie.

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