Today, Apigee announced the launch Apigee Insights, a platform for capturing and operationalizing signals gathered from big data, contextual data, and interactions intermediated by APIs. (Apigee has published an e-book explaining the platform.) But the core vision of the product is based on an advanced pattern for big data value creation that will be applicable to many industries.

FORBES: Apigee Insights: An Innovative Pattern for Big Data Value Creation

One of the least satisfying aspects of most discussions of big data is a lack of attention to patterns of value creation.

FORBES: Apigee Insights: An Innovative Pattern for Big Data Value Creation

Two Cap Gemini researchers, Pamela Cohen Kalafut and Jonathan Low, put together an array of data to come up with what they called a value creation index (VCI), which scores the companies in an attempt to divine which does the best job.

FORBES: Asset assessment

Two Cap Gemini researchers, Pamela Cohen Kalafut and Jonathan Low, cobbled together an array of data to come up with what they called a "value creation index" (VCI), which scores the companies, in an attempt to divine who does the best job with them.

FORBES: Asset Assessment

The size and complexity of this data, in combination with the focus on the creation of shareholder value through competitively superior decision-making, has required a unique process that has led to some conclusions contrary to emerging received wisdom, starting with an unconventional definition of Big Data.

FORBES: Three Ways To Make Big Data Make Money