Verizon could controltraffic by employing data caps but that can potentially slowdown data revenue growth as consumers will be paying less for limited data usage.
But it is notoriously ill-suited to high-tech industries that have to tailor each item to a customer's specific needs (as in a data-switching centre or air-traffic-control system) or in which it is crucial that thousands of interrelated components all work correctly together (as in a rocket vehicle).