To do this they need to do far more than monitor and engage, they need to be able to parse meaningful data and insights from a growing sphere of what is all too often largely irrelevant data.

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Good data underlies the ability of managers to improve operations, innovators to devise better solutions, and funders to reward superior performance, and good data is hard to come by in the nonprofit sphere.

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Inside each sphere or square are more spheres or squares, subdividing data into finer categories.

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