By reducing the data footprint, virtualizing the reuse and storage of the data and centralizing the management of the data set, Big Data is ultimately transformed into small data and managed like virtual data.

FORBES: Best Practices For Managing Big Data

Organizations must virtualize this unique data set so that not only multiple applications can reuse the same data footprint, but also the smaller data footprint can be stored on any vendor-independent storage device.

FORBES: Best Practices For Managing Big Data