TokuDB allows these databases to add more data, to improve speed of response to questions of the database, and to reduce the amount of data that needs to be stored and transmitted through excellent compression.

FORBES: Tokutek Makes Big Data Dance

Asking for the data, asking questions about the data, pushing for insights, and taking actions in response to those insights shows the rest of the company what role marketing analytics plays in decision making.

FORBES: The Utilization Gap: Big Data's Biggest Challenge