If the company were to actually try to process all of this raw, undifferentiated data using traditional data processing tools, it would soon go bankrupt trying to find those elusive bits of high value content.

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EBay also adopted new tools for big-data processing, such as the open-source software framework Hadoop and a system called Mobius that was developed in its labs.

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Today, the most formidable tools to effectively manage unstructured data include natural language processing, ontologies and data mining, which together support the effective use of unstructured data.

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