Using a platform developed by e-commerce and payment processing First Data in use by Cold Stone and other food service companies, the eGift takes the concept of the virtual gift and brings it back to reality.

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Service industries, such as information technology, data-processing, consulting and public relations, can barely contain their glee.

ECONOMIST: The amazing portable sarariman

Two of the big Indian data processing companies that had so far ignored this market, Wipro and TCS, have also come on board as service providers.

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