As a result, they can do what-if analysis, model data, and run sophisticated data mining and forecasting algorithms that return answers within minutes, enabling them to fine-tune and refine their offers and service bundles to accurately reflect the needs of their subscribers.

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Instead, Target has a central system where all data is analyzed and pushed back out to support day-to-day operations, mining purchasing data, tying it to specific individuals and using algorithms to predict future outcomes.

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