Originally founded at MIT and now boasting teammates in both Cambridge, Massachusetts and San Francisco, Locu is on a mission to connect local merchants and consumers, says its Director of Data Adam Marcus, which he says it does by finding, cleaning, and making available local merchant pricing and menu data, which can then be claimed and customized by merchants.

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There's a calorie chart on the first page of the menu, with calorie data listed alongside each item.

CNN: January 31, 2013 -- Updated 1138 GMT (1938 HKT)

With such expansive menu knowledge, though, it can also cull the data for important findings, such as the topic at hand: Where da PBR at?

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