You have more control over your data, rather than handing it over to a third party.
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The perils of handing precious data to outsourced employees are more than theoretical.
She points to Syrian government surveillance of the use of Skype by activists and rebels in the country, for instance, and also notes reports of the company handing over data on a WikiLeaks supporter to a private security firm hired by PayPal.
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One positive from the hack, Mr Smith said, was that polls conducted after the breach suggested a greater awareness of the risks in handing over personal data.
Finally, about 18% of requests involved Microsoft handing over no data at all, said the report, either because there was no data to be found or the request was not submitted properly.
Handing off sensitive corporate data to unknown PCs over the public Internet poses serious technical and security issues.
Unsavory app developers are designing apps that have unsuspecting users handing over personal and corporate data.
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But not all users are up for handing over that kind of data.
Offerdahl sees even bigger opportunities ahead as companies start handing out wireless palmtops and other data devices, each with its own complicated billing plan.
"We have, for example, worked to raise awareness of good practice in data handling and information sharing through a series of seminars for organisations with responsibility for handing a variety of sensitive information, " he said.
They're handing them out in Redmond, according to one mildly injured researcher, after breaking a data sorting record Yahoo set in 2009.
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